Marbella Google Ads
Google Ads in Marbella, for customers who search before they arrive
Many of Marbella's customers make up their minds before they land: they book the table, the treatment, the charter or the viewing from home, weeks ahead. Google Ads in Marbella puts your business in front of them at that moment, in their language, and again once they're in town looking for somewhere nearby.
We set up and run campaigns for Marbella businesses from our studio in Gibraltar, with visits to Marbella by arrangement. We write the ads in English and Spanish, track which clicks turn into enquiries, and adjust the campaigns every week.
What makes advertising in Marbella different
Two audiences, two moments
Visitors search from abroad while planning; residents and holidaymakers search on their phones nearby. Separate campaigns, with different wording and locations, reach each of them.
Many languages
English and Spanish campaigns come first; German, Swedish or Dutch ads work well for some sectors, using wording from your translator.
A long, uneven season
Budgets rise from Easter to October and change again in winter, when residents and property buyers matter most. We plan spend month by month.
Areas, not just the town
Puerto Banús, Nueva Andalucía, the Golden Mile and San Pedro each attract different customers, and campaigns can target them separately.
Campaigns for Marbella's sectors
Property
Portals take most of the broad property searches, so we aim at specific ones (an area, a property type, new developments) and send each click to a matching page with an enquiry form or a viewing request.
Restaurants, beach clubs and nightlife
Ads that show your location on Google Maps, a call or booking button, and dates for special events, timed for when people decide where to go.
Clinics, aesthetics and wellness
Google restricts some health and cosmetic claims, so we keep ads within its policies while still explaining treatments and prices clearly.
Charters, tours and experiences
Campaigns that reach visitors before their trip, then again in Marbella, with availability and booking links in the ad.
Google Ads packages in Marbella
Management starts at €295 a month after a one-off €475 set-up, in euros with IVA included. The money spent on clicks goes straight from you to Google, so you always see exactly what the advertising itself costs.
Set-up. Account in your name, conversion tracking for calls, forms and WhatsApp, and campaigns in each language you need.
Monthly management. Weekly changes to bids, search terms and ads in every language, with a monthly report in plain English.
Larger budgets. A share of ad spend instead of a fixed fee, suited to busy summer seasons and bigger multi-language campaigns.
| Package | What's included | Price |
|---|---|---|
| Google Ads set-up | The account in your name, conversion tracking, keyword research, your first campaigns and ads. | €475 once |
| Google Ads management | Weekly checks on bids, budgets and search terms, new ads tested, and a monthly report. For ad budgets up to £2,500 (€2,900) a month. | €295 a month |
| Larger ad budgets | The same service for ad budgets above £2,500 (€2,900) a month, priced as a share of what you spend. | 12% of ad spend |
Planning a year of campaigns
Before the season
In late winter we research searches and costs for your sector, build the campaigns and test them at a modest budget.
Spring and summer
As visitors arrive, budgets rise and ads in more languages switch on; we check search terms weekly so money isn't wasted.
Autumn and winter
Campaigns shift to residents, property buyers and next year's bookings, and spending comes down.
Tracking what matters in Spain
Many customers in Spain get in touch on WhatsApp rather than by email, so we track WhatsApp clicks, calls, forms and bookings as results. Cookie consent on your website has to follow Spanish rules, and we set up tracking to respect it.
From one coast to the other
These campaigns build on the same approach as our Google Ads in Gibraltar. If your website isn't ready for paid traffic, see our web design in Marbella; for visits that keep coming after ads stop, see SEO in Marbella. To start, get in touch.
Questions about Google Ads in Marbella
Set-up is €475, once. Management is €295 a month for ad budgets up to €2,900 a month, and 12% of ad spend above that. Prices include IVA.
Yes. Location settings can target people searching about Marbella from other countries, not only those already here, so you can reach visitors while they plan.
Yes. We write English and Spanish ads ourselves and set up campaigns in other languages, such as German or Swedish, with wording from your translator.
Most Marbella businesses spend more from Easter to October and less in winter. We agree a monthly plan with you and adjust it as results come in.
Often, if the ads target specific searches, such as a particular area or new developments, and lead to pages built for them. Broad searches tend to cost more and convert less.
Yes. Linking your Google Business Profile lets ads show your location, opening hours and a call button on Google Maps and in search results.
You do, directly to Google, on your own card. Our fee covers setting up and managing the campaigns.
Yes, by arrangement, for example to start a campaign or photograph your premises for ads. Day-to-day work runs over WhatsApp, email and video calls.
Ads usually start showing within a day or two of approval. The first weeks are spent removing wasted searches and testing ads, after which the cost per enquiry normally falls.
Three months, so campaigns have time to gather data. After that the service runs month to month.
Campaign and website work from our team
Work for UK clients, from an organic grocer's online ordering to a fitness coach's ad campaign.
Our clients Reshape Infinity fitness wanted to ensure they would rank high on different search engines such as Google so that when potential clients were searching for personal trainers in Liverpool, Reshape Infinity Fitness would be near the top. So we implemented a SEO optimised website with a content management system for blogging.
View the website
Ready to advertise on Google?
Tell us what you sell and roughly what you'd like to spend, and we'll suggest a first campaign.
