Updated: 12 October, 2026
- What buyers expect
- Listings: enter once, show everywhere
- Pages that win trust
- Area guides
- The buying process
- Your team
- Sold and testimonials
- New developments
- Getting found beyond the portals
- Speed and photos
- What it costs
- Frequently asked questions
- Can my website show the same properties as the portals?
- Do I need a property search on my website?
- Should my site be in more than two languages?
- Can you build a site for a single development?
- Will my website appear above the portals on Google?
Good estate agent website design matters more in Marbella than almost anywhere else on the coast. Buyers are often abroad, comparing several agencies from a phone, months before they fly out for viewings. The portals bring them to your listings, but your own website is where they decide whether to trust you with a large purchase. This guide covers what a Marbella agency site needs, how it should work with your listings software, and how to turn browsers into viewing requests.
What buyers expect
Fast search on a phone. Filters for area, price, bedrooms and property type that respond instantly.
Big, sharp photos. Prepared so they look stunning without slowing the page down.
The facts up front. Price, size, plot, bedrooms, community fees and the area, in a consistent format.
An easy way to ask. WhatsApp, a call button and a short form on every property, not just the contact page.
Their language. English and Spanish at least, often more.
Listings: enter once, show everywhere
Most agencies already keep their properties in listings software or a CRM, and send them to the portals from there. Your website should take its listings from the same place, so a price change or a sale updates everywhere at once. Re-typing properties into the website is slow and leads to mistakes, such as sold homes still on show.
How this works depends on the software you use and the data feed it offers. Linking to it is bespoke work, so we look at your system before quoting.
Pages that win trust
Area guides
Buyers new to the coast want to understand the difference between the Golden Mile, Nueva Andalucía, the old town and the new developments east and west. Well-written area pages help them, show your expertise and give Google something useful to rank.
The buying process
A clear guide to buying in Spain: offers, deposits, the notary, taxes and the professionals involved. Keep it general, link to the lawyers and advisers you work with, and have them check the wording.
Your team
Photos, languages spoken and areas covered. Buyers want to know who they'll deal with.
Sold and testimonials
Recent sales and comments from clients, where they've agreed to be quoted, reassure buyers that you get results.
New developments
Developers and agents selling off-plan need more than a listing: a page or microsite for the development with plans, specifications, availability, construction progress and an enquiry form for each property type. It should be easy to update as units sell.
Getting found beyond the portals
The portals will always rank for broad searches. Your own site can win the searches portals do less well: specific areas, property types and questions. Pages such as "villas for sale in Nueva Andalucía" or "buying a property in Marbella as a non-resident", written properly, bring buyers directly to you. A complete Google Business Profile helps local sellers find you too.
Speed and photos
Property sites are photo-heavy, and slow pages lose buyers. Every image should be resized and compressed for the screen it's shown on, and galleries should load as people scroll rather than all at once.
What it costs
A full agency site with listings from your software is a bespoke project, from €5,250 including IVA, quoted once we've seen your system. A simpler site for a small agency, with properties added by hand, can start from a booking or editable site. Hosting and care is €29 or €35 a month. See web design in Marbella and Puerto Banús, or request a quote.
Frequently asked questions
Can my website show the same properties as the portals?
Yes, if your listings software offers a data feed. The website reads the same listings, so changes appear everywhere.
Do I need a property search on my website?
If you have more than a handful of properties, yes. Buyers expect to filter by area, price and size.
Should my site be in more than two languages?
It depends on your buyers. English and Spanish are the minimum on the coast; add other languages where you have a steady flow of buyers who speak them.
Can you build a site for a single development?
Yes. A development microsite with plans, availability and enquiries is a common bespoke project.
Will my website appear above the portals on Google?
Not for broad searches, usually. Area pages and buying guides give your site the best chance with more specific searches.